For years, the Internet has been changing the way businesses promote themselves and the way professionals address public relations.The writing services agencies have witnessed the shift from standard article writing to writing according to search engine optimization standards in an effort to help businesses attract new traffic to their Web sites.In addition to SEO writing, they also must be well-versed on how to use the ever-evolving world of social media to assist clients in their public relations campaigns.
The public relations companies are a firm believer that the future of marketing and public relations efforts is solidly entrenched in the wise use of the Internet. Everyone turns to the Internet these days when they are looking for a product or service, so they must include the use of techniques that give clients’ Web sites a prominent presence on the Internet and in organic search results.63 percent of small business owners and consumers use the Internet when seeking information about local companies. Of those Internet users, 82 percent use search engines for that research.It makes sense for companies to do what they can to ensure that when people use keywords to search for the types of products and services they provide, that these companies’ Web sites appear prominently on search results.There is a wide array of public relations techniques used to assist companies in promoting themselves and spreading the word about their services, products, accomplishments and other newsworthy events.
99 percent of journalists are going online for research, information and story leads.The days of mailing or faxing press releases are all but over. These days, if you don’t e-mail releases to journalists, chances are journalists aren’t reading them.Social media also is creating new outlets for public relations professionals to use when conducting PR campaigns for clients.